A Wealth Creation Journal

Jet2 (previously Dart Group) – a mistake of inaction!

After evaluating the financial resulting ending Sep 2020, it seems clear that I was probably being too conservative for not adding to Jet2 during the period of time where they raised new equity and sold logistics business. At that point, the risk of ruin is extremely remote and I have always believed in the normalised earnings of GBP 150m which means I could easily justify a market cap of GBP 1.5bn.

So I could have made a purchase around GBP 1bn market knowing full well that the risk of ruin is minimal. But I didn’t. And I don’t really have any good justification. So this is a mistake of inaction.

However, we are where we are now at a market cap of GBP 2bn. What to do next?

Jet2’s lack of a long growth runway concerns me quite a bit as it already commands a 40-50% market share within the UK’s package holiday sector. Hence Jet2 is unlikely to be a multi-bagger from here. But it could grow its market share to 60-70% as it comes out of this pandemic. I estimate its package holiday business could grow to 5 million customers within the next 3-5 years up from its current 3.2 million customers (pre-pandemic).

On the pricing side, I continue to be worried about ticket pricing due to a glut of plane capacity. But Jet2’s route network overlap with the major airlines is minimal and expect to shrink coming out this pandemic as Ryanair and easyJet retreat from the regional airports.

Finally, Jet2 gained incredible customer goodwill which could improve the sustainability of its franchise.

So on balance, it is a better business now versus 9 months ago. It is set to recover in 2021 and beyond.

I think I am in a better position to take advantage of any price correction now!

2 Comments

  1. TC

    Hi, TC here, for posterity,

    I’m holding on to all my shares here. Believe the prospective profitability of hotel commissions and market share grab will offset any price pressures on flight tickets!

    Long case is difficult to quantify at this point, but good.

  2. searching4value

    Coming to a conclusion and then not taking action got me strongly regretting this mistake later several times!

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